Tuesday, December 27, 2011

Working / Middle Class Incomes

In many parts of the world exposure to an intense level of commercialism, advertising and marketing is part of the last months and weeks of every year. Curiously the miniature stories portrayed in television commercials and the plethora of full page ads in national newspapers and magazines tells the recipient that the consumer world is flush with people capable of acquiring all the goods, services and the lifestyle displayed. Perhaps this would be true today if the world that existed before the destruction of the middle / working class was launched by the three horseman of economic and working class apocalypse, Regan, Mulroney and Thatcher, and perpetuated by the Harpers, Fords and Canadian Federation of Independent Business type organizations. One way to quantify this is that based solely on the ads one could think that working people are winning and prospering when in every way working people see the level of prosperity that would be needed to access these goods and services intentionally eroded by government and business alike.
There is tragedy and irony in this in that the tragic and needless destruction of middle and working class prosperity is dictated first and foremost by right wing ideology and an unfounded fear that educated, represented and properly compensated working people demanding their fair share of the wealth are to be feared instead of warmly embraced by government and business. Ironically, along with the many working class lives destroyed by these ideological convulsions the very people paying untold millions on the advertising and marketing in hopes of attracting this financially impaired middle class consumer remain silent, or perhaps are complicit in the attacks, when it comes to destruction of working class lives and middle class incomes.
The commercialism associated with the high intensity consumerism of the latter part of each year brings focus and examination that further undermines the ideology that in the context of this letter damages and destroys countless lives while making less and less useful the traditional advertising that shows prosperity as if it is a part of our lives as it was when people across this nation proudly created countless items that said “Made in Canada”. As the advertisers still try and convince the millions now living in much diminished circumstances due to the intentional destruction of Canada’s manufacturing base that this imaginary life is easily accessible it makes it easier and easier to clearly see the failing of the policies that have not only destroyed livelihoods but will continue to do so in an ever widening degree until governments and corporations both realize that prosperity is only ever attained by the widest dispersal of wealth possible.
In 2012 as the Harpers, Fords, and in the US, the ever increasing trend to intolerance and right wing extremism sadly continue to be more and more emboldened one will have to wonder when the progressive change in direction started by the occupy movement will be joined by the same corporations that lose more and more customers as right wing government policy drives more and more workers out of work and less and less into the stores.
Dave Trumble, President Grey-Bruce Labour Council

1 comment:

  1. Nowadays we are exposed to all kinds of commercials and as each day goes by, we get more by the minute. For instance, I felt preassured to travel some place with my family for my vacations beacsue if not my kids would be sad that they did not go to somewhere new as their friends. I had to get an apartment in buenos aires and make a trip to Argentina for them to feel like they were doing something with their vacations!
    Amy

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